Monday, October 4, 2010

Typefaces

The final 3 typeface I picked


Brock scripts - Calligraphy. This script font makes use of numerous curves and swirls on the capital letters. For lower caps, the idea to tone down the swirls on the lower case letters, makes this typeface easy to read.




Gotham thin- Geometric san serif, 2000, designed by Hoefler and Frere-Jones. Inspired by architectural signage and typeface Futura, which is geometric structure. Back then, the editor from GQ magazine wanted to display a san serif with geometric structure, look like masculine, new and fresh, so he hired the designer to create the typeface, gotham is created. Gotham has 32 styles, and still developing now.



Tallfilms - San serif, 2004, designed by Graham Meade, inspired by the fonts appear in movie poster (the super condensed words to show all credits). Designer used this characteristic to create tallfilms with super condense and thin stroke. It has 6 styles.

new idea on specimen book

swipe



i like this "over-saturated colors, off-kilter exposure, blurring, "happy accidents,"" characteristics

modified specimen book (color)